TD Ameritrade believes that the best returns in life are the ones that can't be measured in dollars. We were tasked with creating an NFL campaign that brought that strategy to life using Andrew Luck, the quarterback of the Indianapolis Colts. To do this, we wanted to showcase what Andrew gets out of his investment in football outside of the game: interacting with fans, his football camps and especially his book club.
TD Ameritrade: "Returns" ft. Andrew Luck
Director: Mark Romanek
We also captured Andrew elaborating on some of his greatest returns off the field for social content.
Andrew Luck's Book Club
Andrew Luck's Skills Camp