Green Mountain Coffee

Green Mountain Coffee is one of the most ubiquitous coffee brands in the country, but its wide availability has led consumers to believe it's nothing special. What they've never been told is that Green Mountain pioneered Fair Trade—long before Starbucks—values quality and taste above all else, and provides a wide variety of blends so everyone can discover their favorite. 

To seamlessly capture this story, we shot this spot on an unconventional circular set in a single take.